I’m Emilie Roan, an interactive art director, illustrator and photographer based in Munich, Germany. Born and raised in Munich, I have previously lived and worked in Stockholm, Barcelona, Florence, and Lisbon.
This phase typically ends up with a project kick-off meeting. The kick-off meeting brings all the key players together to set proper expectations both for the product team and stakeholders.
Once you’ve defined your idea, the product team moves to the research phase. This phase typically includes both user research and market research.
The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it.
When users’ wants, needs, and expectations from a product are clear, product designers move to the design phase. At this step, product teams work on various activities, from creating IA to the actual UI design.
Validation is an essential step in the design process because it helps teams understand whether their design works for their users. Usually, the validation phase starts after the high-fidelity design is ready.